Understanding the Different Types of Stakeholders in Project Management
When we work on any project, small or big, there are many people who have interest in it. These people are called stakeholders. They can affect the project, or be affected by it. According to PMBOK (Project Management Body of Knowledge), identifying stakeholders is very important step in project planning. It helps in communication, managing expectations, and avoiding problems later.
In this article, we talk about different types of stakeholders in simple words. We explain who they are, what role they play, and why they are important. We also use information from PMBOK and real-life examples.
What Are Stakeholders?
A stakeholder is any person or group who can impact the project or can be impacted by the project. They can be inside the organization or outside. Some stakeholders support the project. Some may not agree with it. But all of them must be managed properly.
PMBOK says that good stakeholder management means understanding their interest, influence, and needs.
Why Is It Important to Know the Types of Stakeholders?
Every stakeholder is different. Some have power to stop the project. Some only want updates. If we treat all same, it creates confusion. That’s why we need to know all types of stakeholders. Then we can plan how to communicate with each one, and what they need from us.
If we forget important stakeholders, project may fail. So, identifying them early is key step in project success.
Main Types of Stakeholders (According to PMBOK)
PMBOK divides stakeholders into two big categories: internal and external. Let us look at these types of stakeholders with examples.
1. Internal Stakeholders
These are people or groups inside the organization doing the project.
a) Project Manager
He is main person responsible for delivering project on time, within budget, and meeting quality.
b) Project Team Members
These are the people who do the actual work – developers, engineers, designers, testers.
c) Project Sponsor
This person provides money and support for project. He is senior-level and helps when problems come.
d) Management
Top-level managers who give approvals and resources. They have interest in project success and results.
e) PMO (Project Management Office)
They give project standards, tools, and help to project managers.
These are some of the internal types of stakeholders who influence the project from inside.
2. External Stakeholders
These are people or groups outside the organization.
a) Customers / Clients
They are final users or buyers of product. Their satisfaction is very important.
b) Suppliers / Vendors
They provide materials, software, or services to the project.
c) Regulatory Bodies
They make sure project follows laws, safety rules, or environmental policies.
d) Community or Public
Sometimes people living near the project (like construction) can be impacted. They are also stakeholders.
e) Investors / Shareholders
In some cases, people who invest money want to know how project is going.
These external types of stakeholders need good communication and trust.
Other Useful Ways to Classify Stakeholders
Besides internal and external, there are other methods used by project managers to group types of stakeholders.
1. Primary and Secondary Stakeholders
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Primary stakeholders are directly involved, like project team or customer.
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Secondary stakeholders are indirectly affected, like media or local community.
2. Upward, Downward, Outward, and Sideward (PMBOK)
PMBOK also talks about this way:
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Upward – senior management, sponsor
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Downward – team members, contractors
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Outward – customers, regulators
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Sideward – other project teams or departments
This helps in planning communication and influence strategy.
Managing the Different Types of Stakeholders
Once we know the types of stakeholders, we must manage them. This includes:
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Identifying them at the beginning of project
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Understanding their level of interest and power
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Creating stakeholder register
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Making communication plan
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Keeping them informed during the project
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Handling their concerns
High-power and high-interest stakeholders must get special attention. Low-interest people need less updates. This is called stakeholder mapping.
Common Challenges with Stakeholders
Sometimes, dealing with different types of stakeholders is not easy. Here are some common issues:
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Conflicting expectations (client wants one thing, sponsor wants another)
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Stakeholders not available for meetings
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Some stakeholders change during long project
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Negative stakeholders who block progress
Good project manager uses soft skills and emotional intelligence to deal with these situations.
Real Example of Stakeholders in Construction Project
Let’s take example of building a hospital.
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Internal stakeholders: project manager, architects, engineers, site workers, sponsor
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External stakeholders: city government (for approval), nearby residents, future hospital staff, suppliers
Each one has different expectations. For example, residents want no noise, sponsor wants it cheap, engineers want enough time. Managing all of them needs good planning and communication.
Tools to Help Manage Types of Stakeholders
Here are some tools that help with stakeholder management:
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Stakeholder Register – list of all stakeholders with contact info and role
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Stakeholder Engagement Plan – how and when to communicate
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Power/Interest Grid – visual chart to group stakeholders
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Meetings, Reports, Emails – ways to keep stakeholders informed
By using these tools, we can make sure all types of stakeholders are treated properly.
Conclusion
In project management, we must understand and manage all types of stakeholders. They are not just people giving orders or asking questions. They are part of the project’s success or failure.
PMBOK tells us to identify them, plan for them, and communicate with them. Whether they are internal or external, each one has value. A good project manager respects all stakeholders and keeps them involved.
If we forget one group, problems will come later. So, stakeholder management is not optional – it is necessary. It starts with knowing who they are.